East Lansing Summer Business

To maintain and draw in new business during their slow summer months, many East Lansing businesses look to run specials or look to other outlets for assistance. That is the case for many of the college bookstores in East Lansing. Michigan State University's summer orientation program reaches out to the college bookstores and invites them to come to and get involved with their program. Mike Wylie, assistant manager at the Student Book Store, said they have many give aways for the students at orientation. Wylie said he hope this draws parents and students into their store. He also said that slower summer months allow for him to connect with customers easier. He said with it being slow he can make it a point to go out of his way to help a parent and student and make them feel comfortable. Once businesses like SBS survive the summer, they get into their highest months of production running from August through January.